Every startup is the same – not perfect, broken, raw. But we didn’t choose this road because it was easy. We chose it because we wanted it hard. 100%. 24/7.
Anyone who has ever attempted to found a startup will tell you that they have wasted incredible amounts of time doing things that don’t matter. The key to a successful startup is finding a product-market fit before you run out of cash. The clock is ticking and you need to be super selective about what you choose to work on.
If you are anything like me, you probably have 5 tubs of vitamins hanging out in your cupboard, many of which expired years ago. No matter how often I am told that taking vitamins is good for my long term health, it is just too easy to forget to take them. Why? There are simply no immediate consequences for my not taking them.
On the other hand, if one is suffering from jetlag, the flu, a wild night… no one forgets to cure their splitting headache with an ibuprofen. Unlike vitamins, painkillers are more than “nice to have”, they are an urgent necessity.