opinion

How Identity Crisis is Killing On-Demand Service Startups

How Identity Crisis is Killing On-Demand Service Startups

A single company disrupting the transportation industry has bewitched an entire generation of entrepreneurs. Eager to label their new on-demand service a “tech startup”, many founders miscalculate their business model. The fact is, most startups fail, and while it is easier than ever to acquire venture capital for such endeavours, the misnomer of “tech startup” is more likely to lead to dissolution than dollars.