Earlier this month I spent a week in Beautiful British Columbia. One of the trips we undertook was to Garibaldi Lake. After a 23 km hike we were rewarded with one of the most stunning views I have ever seen. The next day, sitting around the picnic table having breakfast, the conversation drifted towards business and startups, and the following question was put to me:“What is it like to start scaling a startup?”
This article originally appeared on BetaKit. In this interview I spoke to Peter Reitano, CEO of Abacus, an “ad tech/agency” focused on growing startups and helping big brands solve their marketing problems. We talked about the agency model of the future, how technology empowers and automates creative, and the concept of the “ego-less” marketer which I found very interesting.
“I remember the first Baskin Robbins to come to Saint-Petersburg, Russia. It opened in the mid-90s when I was about seven years old, and was located on Nevsky Prospect, right in the heart of the city. My younger sister and I walked past it at least once a month, and every time, we dreamt of tasting the ice cream there. Particularly, the ice cream cake. Unfortunately, at the time, my family simply couldn't afford it.