A single company disrupting the transportation industry has bewitched an entire generation of entrepreneurs. Eager to label their new on-demand service a “tech startup”, many founders miscalculate their business model. The fact is, most startups fail, and while it is easier than ever to acquire venture capital for such endeavours, the misnomer of “tech startup” is more likely to lead to dissolution than dollars.
If you are anything like me, you probably have 5 tubs of vitamins hanging out in your cupboard, many of which expired years ago. No matter how often I am told that taking vitamins is good for my long term health, it is just too easy to forget to take them. Why? There are simply no immediate consequences for my not taking them.
On the other hand, if one is suffering from jetlag, the flu, a wild night… no one forgets to cure their splitting headache with an ibuprofen. Unlike vitamins, painkillers are more than “nice to have”, they are an urgent necessity.