This article originally appeared on BetaKit. In this interview I spoke to Peter Reitano, CEO of Abacus, an “ad tech/agency” focused on growing startups and helping big brands solve their marketing problems. We talked about the agency model of the future, how technology empowers and automates creative, and the concept of the “ego-less” marketer which I found very interesting.
Anyone who has ever attempted to found a startup will tell you that they have wasted incredible amounts of time doing things that don’t matter. The key to a successful startup is finding a product-market fit before you run out of cash. The clock is ticking and you need to be super selective about what you choose to work on.
Finding product-market fit should be #1 priority for every startup. It's a race against time to find it before you run out of money. Pivots are an inevitable part of it, and as a founder, you should get comfortable with changing and moving very fast. Surprisingly, aside from Andreessen Horowitz, very few people talk about these topics. That's what makes this video so special.
Some things change, some things stay the same. This simple idea can help you build your startup into something that will stick. At StackAdapt, two fundamental concepts help us uncover opportunities and decide our company’s direction. Differentiating between and acknowledging finite trends and universal truths will impact how you view your product, industry, and customers and help decided the direction of your business.
If you are anything like me, you probably have 5 tubs of vitamins hanging out in your cupboard, many of which expired years ago. No matter how often I am told that taking vitamins is good for my long term health, it is just too easy to forget to take them. Why? There are simply no immediate consequences for my not taking them.
On the other hand, if one is suffering from jetlag, the flu, a wild night… no one forgets to cure their splitting headache with an ibuprofen. Unlike vitamins, painkillers are more than “nice to have”, they are an urgent necessity.