Make retention an absolute priority. Arguably, this is one of the most important lessons I’ve learned in four years at StackAdapt. Build a cult of retention. Worship it. Celebrate it. Retention is your path to hyper growth.
The World Economic Forum recently published their 14th annual Global Risks Report. Environmental issues took front row in the discussion - three of the top five risks by likelihood and impact are extreme weather, climate change, and natural disasters. There is no better time to talk about, and act on, more ways we all can reduce our environmental footprint.
I was born and raised in Saint-Petersburg, Russia – not a particularly diverse city, and I would not be identified as a visible minority. So, I hadn’t spent much time thinking about diversity until a relatively recent trip to San Francisco.
Earlier this month I spent a week in Beautiful British Columbia. One of the trips we undertook was to Garibaldi Lake. After a 23 km hike we were rewarded with one of the most stunning views I have ever seen. The next day, sitting around the picnic table having breakfast, the conversation drifted towards business and startups, and the following question was put to me:“What is it like to start scaling a startup?”
This article originally appeared on BetaKit. In this interview I spoke to Peter Reitano, CEO of Abacus, an “ad tech/agency” focused on growing startups and helping big brands solve their marketing problems. We talked about the agency model of the future, how technology empowers and automates creative, and the concept of the “ego-less” marketer which I found very interesting.